BMW
Goodwood Festival of Speed

A large scale experiential project I was heavily involved with in 2024 was this dual site activation for BMW. Held at Goodwood Festival of Speed, I was tasked with helping create all graphics for two stands for consumers to navigate & engage with.

The first stand ‘Trackside’ was located close to the racetrack itself and offered the chance to get hands on with the very latest in product launches as well as offering a chance to enjoy the festival using a rooftop members lounge.
The second ‘Stable Yard-The Joy of Innovation’, was a tranquil and immersive location which showcased the most luxurious and technology led innovations. Both stands had their own look and feel and appealed to different audiences.