Coca-Cola
The Magic of Glass

Whilst working as a Design Director for Design Bridge Amsterdam I helped lead this Horeca (Hotels, Bars & Restaurant focused) campaign for Coca-Cola. The campaign itself tied back to Coca-Cola’s existing Real Magic brand platform, drawing focus to the interplay of light that brings magic to the table whilst also showcasing the iconic nature of the coke glass.

 I was responsible for delivering a range of key visuals working closely with the photographer that would be tailored to certain dining settings each with specific requirements for their various markets.

 I was also tasked with creating a guidelines document for markets to use when creating assets.